Meet Uncle Martian, China’s latest sportswear brand because Under Armour

There is a new sportswear brand in China, according to Shoes.net.cn, a Chinese website specialising in information and news on sporting footwear.

Don’t ask us why its name is Uncle Martian, but these photographs will give you a big hint:

According to Shoes.net.cn, the company behind Uncle Martian is Fujian-based 廷飞龙体育用品 (Ting Fei Long Ti Yü Yong Pin). The company’s General Manager Huang Can Long said Uncle Martian’s products are comfortable, exceptional and innovative.

He added that as consumption of sporting goods in China increases, the future of this market will be expansive. He said that Uncle Martian products, which focuses on sportswear and shoes, will differentiate itself by adhering to stringent standards of quality.

Perhaps that’s how they are planning to differentiate the blue shoe in the photograph below,

With Nike’s Presto Flyknits:

But some netizens are calling Uncle Martian out:

And the translation?

“Not another pirated copy”

 

Photographs of Uncle Martian from Shoes.net.cn
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- Jonathan Lim